I feel like there is much riding on the upcoming Star Wars film, The Rise of Skywalker. This will determine the future of the Star Wars franchise and could mean billions of dollars of revenue for Disney. Although I very much like the previous film, The Last Jedi, it had a few things about it that greatly displeased many die-hard fans, so the movie split the fan base. Many people think that The Last Jedi was a dud, so therefore if the next film is also considered a dud, it will kill Star Wars.
Lately, there has been a greater emphasis on the idea that Star Wars is just for kids as a way of explaining away some of the problems of a few of the movies. This idea has mostly come from George Lucas himself. However, I don't think of the Star Wars movies as kid's films. There are inherently violent, and a ton of characters get killed in these movies. Even the much-praised Clone Wars animated series TV is pretty violent. Star Wars has adult themes, and it continues to fuel the passions of many adults. America did not have the same level of mythology as many other countries, therefore Star Wars has become an American brand of mythology. This is the kind of thing that appeals to people of all ages.